Published in MiQ Tech and Analytics·Mar 10, 2021Product Recommendation Engine using DCODynamic Product Recommendation is a smart & powerful technique to show relevant products or services to customers who have shown interest in an advertiser’s website or app through a Dynamic Creative Optimization(DCO) Engine. Showing ads of relevant products to users increases user engagement and the likelihood of purchase. Dynamic Creative…Product Recommendations3 min read
Published in MiQ Tech and Analytics·Dec 10, 2020Cookieless Contextual TargetingThe digital advertising world is going through a transformation, where browsers like Safari and Firefox have limited the lifespan of third-party cookies and Chrome has announced plans to deprecate third-party cookies due to user privacy concerns. …Cookie Less4 min read
Published in MiQ Tech and Analytics·Nov 12, 2019Trader Optimization ReportsUsing Log level data to optimize an ad campaign is common by advertisers & ad agencies. Advertisers use the log-level data to check how their users are behaving around an ad campaign and also assess the effectiveness of the ad campaign on their users. This data is used to understand…Optimizaiton3 min read
