Asim Abinash – Medium

Published in MiQ Tech and Analytics

·May 31, 2022

Programmatic without cookies? It’s possible thanks to data-backed Identity Spines

Asim Abinash, Data scientist II, MiQ Eroding identifiers have upended advertising Consumer privacy controls keep changing which forces advertisers to evolve how they target, optimize, and measure advertising. Using third-party cookies as the link to track audiences across marketplaces is becoming less of a solution as consumers opt out of being tracked. What can be…

Identity Graph

3 min read

Programmatic without cookies? It’s possible thanks to data-backed Identity Spines

Identity Graph

3 min read

Published in MiQ Tech and Analytics

·Mar 10, 2021

Product Recommendation Engine using DCO

Dynamic Product Recommendation is a smart & powerful technique to show relevant products or services to customers who have shown interest in an advertiser’s website or app through a Dynamic Creative Optimization(DCO) Engine. Showing ads of relevant products to users increases user engagement and the likelihood of purchase. Dynamic Creative…

Product Recommendations

3 min read

Product Recommendations

3 min read

Published in MiQ Tech and Analytics

·Dec 10, 2020

Cookieless Contextual Targeting

The digital advertising world is going through a transformation, where browsers like Safari and Firefox have limited the lifespan of third-party cookies and Chrome has announced plans to deprecate third-party cookies due to user privacy concerns. …

Cookie Less

4 min read

Cookie Less

4 min read

Published in MiQ Tech and Analytics

·Nov 12, 2019

Trader Optimization Reports

Using Log level data to optimize an ad campaign is common by advertisers & ad agencies. Advertisers use the log-level data to check how their users are behaving around an ad campaign and also assess the effectiveness of the ad campaign on their users. This data is used to understand…

Programmatic

3 min read

Programmatic

3 min read